Purely Prime Beef: A Personalized Beef Purchasing Experience

Authors: Tessa Juron, Mahla Zare, Konner Mancini

SUNY Campus: SUNY Cobleskill

Presentation Type: Poster

Location: UU 111

Presentation #: 66

Timeslot: Session C 1:45-2:45 PM

Abstract: This project explores the creation of Purely Prime Beef, a sustainable beef farm offering personalized beef purchasing options. The central research question is: How can providing customized beef options, like selecting cattle and feeding methods, improve consumer satisfaction and promote transparency in food sourcing? The objective is to establish a farm where consumers can choose a whole or half cow with grass-fed, grain-finished, or combination methods, ensuring the beef aligns with their preferences and ethical values. The methodology includes key steps for launching the farm, such as financial planning, marketing strategies, and logistical considerations. Financially, the project requires securing initial capital through investments, loans, or crowdfunding to cover land, livestock, equipment, and operational costs. Marketing strategies will target ethically conscious consumers social media, and partnerships to build awareness and attract customers. Logistics will involve establishing a supply chain for raising cattle, processing meat, and distributing the product while ensuring transparency and quality control. This project is in the conceptual phase and has the potential to disrupt the traditional beef industry by offering consumers more control over food sourcing. With rising demand for sustainable, high-quality, and ethically sourced meat, Purely Prime Beef aims to provide a transparent, customizable beef purchasing experience.