Creating Accessible Design for a Supermarket Setting

Authors: Jay Rosenberg, Jason Dilworth, Margaret Urban

SUNY Campus: SUNY Fredonia

Presentation Type: Oral

Location: UUW 325

Presentation #: 6

Timeslot: Session C 1:45-2:45 PM

Abstract: Piper’s Pantry is a research-driven project exploring the possibilities of universal design and accessibility. The current ADA standards on which universal design is based are from 2010. In the past 15 years, progress towards accessibility has been moving at too slow of a pace. If companies and designers only focus on hitting the minimum requirements, how can we progress? Through my research, I’ve discovered four driving principles informing universal design: engaging imagery, diverse packaging, clear messaging, and an easily navigable setting. Set within the context of a supermarket, Piper’s Pantry delves into brand, packaging, and product design with a focus on being disability-friendly. The main component of Piper’s Pantry are tactile allergen symbols, meant to provide the visually impaired a faster way to check ingredients for a major allergen or dietary restriction. The symbols were inspired by the tactile qualities associated with the allergens–such as tree nuts being rough and sharp in comparison to the smoothness of dairy–making them both distinct, memorable, and identifiable. Using a blend of 3D modeling and printing, vacuum-forming, and illustration, Piper’s Pantry is a testament to the multidisciplinary field of design and shows that little changes can make a big impact.